Consumer goods — market entry Asia
Consumer goods — market entry Asia
How we enabled a private-label brand to enter three South-East Asian markets — from the supply chain to the first shipment.
14 wks
To first shipment
−18 %
Landed cost
3
Markets opened
The starting point
A European private-label brand wanted to enter three South-East Asian markets with a household goods range — without a local supply chain, without a distributor and without clarity on local conformity requirements.
Our approach
We qualified vetted suppliers, clarified local conformity, adapted packaging and labelling, and coordinated the first shipment including distributor onboarding.
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